WP Rocket makes WordPress load fast with just a few clicks of configuration information. It was introduced in 2014 and already powers more than a half million WordPress web sites around the world, including this blog. If site performance is important to you, but you lack the time or interest to delve into technical minutia then this is a good solution for you.
When I first starting blogging I began my performance optimization journey by installing a popular free plugin called W3 Total Cache that is technically capable of doing a lot of what WP Rocket does, with the caveat that I spent a lot of time on configuration and performance tuning tasks. As my client list grew, I found myself spending an hour a day or more troubleshooting a range of weird optimization problems on many of my sites; all of which were be caused by W3 Total Cache. The problems disappeared immediately after I switched to WP Rocket.
Performance optimizing plugins like WP Rocket are important if your site includes dynamic content like suggested links, blogging categories, or an ecommerce solution like Woo Commerce. Advanced web publishing features like these generally require that you also install some kind of performance optimizer. Otherwise, your site may appear sluggish to visitors, potentially costing you traffic.
The product team at WP Rocket focuses on four key areas of performance optimization: page caching, cache preloading, static file compression, and delayed browser image loading. We’ll take a closer look at each of these factors in more detail below. But more generally, I’ll comment that I’ve not been able to match WP Rocket’s overall page performance with any competing alternative.